| 대학 홍보요인의 인식경로가 대학의 지원과 선택에 미치는 영향에 관한 연구 |
| 하강진1, 문재영2 |
1동서대학교 영상메스컴학부
2동서대학교 경영학부 |
| A Study on the Effects of the effect of University Advertising and Realization on to Apply and Choice University |
| Jang Jin Ha1, Jae Young Moon2 |
1Division of Visual Communication, Dongseo University
2Division of Business, Dongseo University |
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| ABSTRACT |
Purpose:
The purpose of this study is to find that university advertising and PR which are five factors influence on prep students are choosing university.
Methods:
The collected data through the survey using causal effect relationship.
Results:
The results of this study are as follows; First university advertising positive influence on choosing university. Especially, high school visiting and recommend of home room teacher are strong influence on the university choosing
Conclusion:
Today, regional universities are now intense competition between schools to attract students. Thus they must suggest short-and long-term strategy, vision of university, IEP, industrial-educational cooperation, international program and others for prep students through university advertising and PR. |
| Key Words:
University Advertising;Entrance Examination;PR;Student Satisfaction; |
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