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Journal of Korean Society for Quality Management 2009;37(2): 32-. |
| Kano모형을 이용한 물류서비스품질의 분류 |
| 강기두1, 안승호1, 전홍식1, 이우영2 |
1숭실대학교 경영학부
2숭실대학교 대학원 |
| The Classification of Logistics Service Quality through the utilization of Kano Model |
| Gi-Du Kang1, Seung-Ho Ahn1, Hong-Sik Cheon1, Woo-Yeong Lee2 |
1School of business administration Soongsil University
2Graduate school of business Soongsil University |
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| ABSTRACT |
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The importance of quality logistics service has kept growing in fierce competitions. Accordingly, many have tried to assess the logistics service quality and attempted to propose the strategic ways to manage it. However, it has been known that service quality is a multi-dimensional construct and not all quality attributed are viewed as equally important to customers. In other words, each quality attribute has different implications for customer satisfaction. To this respect, the current study attempted to identify the satisfying/dissatisfying quality factor through the Kana approach. In so doing, several satisfying and dissatisfying quality factors in logistics service quality were identified. Further, several academic and practical implications for logistics service quality were proposed. |
| Key Words:
Kano Model;Logistics Service;Service Quality; |
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