| Home | E-Submission | Sitemap | Editorial Office |  
Journal of Korean Society for Quality Management > Volume 33(4); 2005 > Article
Journal of Korean Society for Quality Management 2005;33(4): 103-.
휴대전화기 신제품 개발을 위한 컨조인트분석
Conjoint Analysis for the Development of New Cellular Phone
Advanced function has been considered to be the most important aspect of the cellular phone. However, leading companies are now implementing the fashion branding strategy which stresses both high technology and appealing design. By means of the conjoint analysis, this research focuses on identifying the preferred design profile related to style of the key cover, color and texture of the case, and presence or absence of the noctilucent material coated on the part of surface. We also evaluate the relative importance of factors to determine the design concept of new cellular phone. Results indicate that consumers most prefer the silver-colored, sliding key cover phone with soft and noctilucent surface.
Key Words: Conjoint Analysis;New Product Development;Cellular Phone;
PDF Links  PDF Links
Full text via DOI  Full text via DOI
Download Citation  Download Citation
Related articles
Conjoint analysis with mixed levels of attributes  2016 December;44(4)
Statistical Analysis on the Measurement of the Image Quality of G3 facsimile  1995 ;23(2)
Editorial Office
13F, 145, Gasan digital 1-ro, Geumcheon-gu, Seoul 08506, Korea
TEL: +82-2-2624-0357   FAX: +82-2-2624-0358   E-mail: ksqmeditor@ksqm.org
About |  Browse Articles |  Current Issue |  For Authors and Reviewers
Copyright © Korean Society for Quality Management.                 Developed in M2PI
Close layer
prev next