Regarding the Preliminary Feasibility Study of National R＆D Program : With Focus on the Applicability of Theory of Attractive Quality

Yim, Sung-Min; Jung, Uk

Journal of Korean Society for Quality Management > Volume 42(2); 2014 > Article

Journal of Korean Society for Quality Management 2014;42(2): 131-.

국가연구개발사업 예비타당성조사 제도의 평가방식에 대한 연구 : 매력적 품질이론의 적용 가능성에 대하여

임성민¹, 정욱²

¹한국과학기술기획평가원
²동국대 경영대학

Regarding the Preliminary Feasibility Study of National R＆D Program : With Focus on the Applicability of Theory of Attractive Quality

Sung-Min Yim¹, Uk Jung²

¹Korean Institute of Science and Technology Evaluation and Planning
²School of Business, Dongguk University-Seoul

ABSTRACT

Purpose:
This paper discusses the intrinsic assumption of one-dimensional relationship between the upper and lower levels in AHP(Analytic Hierarchy Process) for the Preliminary Feasibility Study of National R&D Program. This assumptions has not been questioned in academia and industry so far.
Methods:
This discussion is induced by understanding the Theory of Attractive Quality (Kano et al. 1984) and explains the limitation of AHP in the preliminary feasibility study of national R&D program.
Results:
In this paper, we propose a new questioning method based on two dimensional perspective, which is named as 2D-AHP (two dimensional AHP), to overcome the limitation. The main idea stems from the observation that the relationship between the upper and lower levels in AHP can vary depending on the subject of R&D.
Conclusion:
The two dimensional perspective pointed out in this paper should be more deeply studied in the field of MCDM(multi-criteria decision making) since it can be applied to the more general problems in human decision making.

Key Words: Preliminary Feasibility;Analytic Hierarchy Process;Theory of Attractive Quality;Kano Model;Two Dimensional Perspective;