| 초우량 조직을 위한 품질경영혁신 도전 -한국과 중국의 비교- |
| 김계수, 속대붕 |
| 세명대학교 경영학과 |
| Excellence for Organization Quality Management Innovation Challenge -Comparison of Korea and China- |
| Gye-Soo Kim, Da-Peng Xu |
| Semyung University |
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| ABSTRACT |
Purpose:
Quality Innovation Managements recently focus on developing relationship with customers to meet their requirements and enhance loyalty in the competitive environments in Countries. The purpose of this study is to explore the effects of innovation, quality, satisfaction and customer loyalty.
Methods:
After reviewing the literatures, the structural equation modeling (SEM) was conducted test the research model. The data was collected from Quality Leader by the questionnaire In Korea and China.
Results:
The results of SEM show that hardware innovation quality have a positive effect on customer satisfaction. Customer Satisfaction have a positive effect on customer satisfaction.
Conclusion:
The authors demonstrate that the hardware innovation quality is related positively to customer satisfaction. And customer satisfaction has a positive effect on customer loyalty. A number of notable findings are reported including the empirical verification that hardware innovation quality, customer satisfaction, and customer loyalty may all be directly related to business performance. |
| Key Words:
Quality Innovation Management;Hardware Innovation Quality;SEM;Customer Loyalty;Business Performance; |
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