| DEA를 이용한 서비스효율성 측정에 관한 연구 - 국내 5개 시중은행의 서비스품질지수를 중심으로 - |
| 김진왕1, 유한주2, 송광석2 |
1숭실대학교 대학원 경영학과
2숭실대학교 경영학부 |
| A Study on the Measurement of Service Efficiency using DEA - Focused on the SQI of Five Domestic Banks in Korea - |
| Jin-Wang Kim1, Han-Joo Yoo2, Gwang-Suk Song2 |
1Graduate School of Business Administration, Soongsil University
2Division of Business Administration, Soongsil University |
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| ABSTRACT |
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Nowadays, there are many companies which employ the SQI measurement to assess service quality. The purpose of this study is to measure the service efficiency for Bank Industry. In this paper, we tried to measure the efficiency of service quality and overall customer satisfaction by using Data Envelopment Analysis(DEA). Rather than using the usual method of converting the Service Quality Index(SQI) into mean value, we applied CCR/BCC models in DEA to service quality efficiency. Also, DEA/PS Model is recommended as appropriate model for evaluating service efficiency by complementing the shortfalls of the weighted value of DEA Model. In this study, six dimensions of service quality were considered as input variables and output variables(overall customer satisfaction, reusing intention, and word of mouth). The result of this study statistically verifies that 5 DMUs are relatively efficient, and intensive activities for service efficiency are needed for 20 sample branches. Managerial implications based on the analysis were suggested. |
| Key Words:
DEA(Data Envelopment Analysis);Service Quality Index;Service Efficiency;CCR/BCC Model;DEA/PS Model; |
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