An Effect of Service Quality Factors on Customer Satisfaction in Infant Education Institutes : Centered on the Comparison of Kindergartens and Daycare Centers

Journal of Korean Society for Quality Management > Volume 34(2); 2006 > Article

Journal of Korean Society for Quality Management 2006;34(2): 48-.

유아교육기관의 서비스품질 요인이 고객만족에 미치는 영향에 관한 연구 : 유치원과 보육기관 비교 분석

ABSTRACT

In this study, an investigation was done into service qualify factors of infant education Institutes, after which a positive verification was made in the relation of cause and effect between service quality, service value and customer satisfaction. Based on this verification, strategies were presented for plans to improve the service quality of infant education. In addition, identification was made into factors that affect customer satisfaction, re-registration intention and recommendation to others in putting forward service operational strategies for infant education institutes and making a comparative analysis on kindergartens and daycare centers.

Key Words: Service Quality;Service Value;Customer Satisfaction;Re-registration Intention;