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Journal of Korean Society for Quality Management 2003;31(2): 1-. |
| 구매후 A/S 품질이 재구매 및 구전효과에 미치는 영향 - 가전제품을 중심으로 |
| 이인식, 김화순 |
| 청주대학교 경상대학 경영학부 |
| The Influence of After Sales Services Quality on the Repurchase and Word-of-Mouth Effect - Korean Home Appliance |
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| ABSTRACT |
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The purpose of this research is to examine the influence of after sales service quality in the Korean home appliance. This study is assumed that after sales service quality is composed of prices of service and corporate image as well as technical quality and functional quality. Also, this study examined that how after sales service quality have influence on the repurchase and word-of-mouth effect, and the relationship between the repurchase and word-of-mouth effect was identified in this research. To perform the empirical study, 204 questionnaires from persons who experience taking after sales services with charge for their home appliance are gathered and analyzed. The results make contribution to the Korean home appliance manufacturing company to newly recognize about the factors of after sales services quality. Further empirical or theoretical study for finding the factors of after sales services quality can be recommended in the presence of competitive service industry. |
| Key Words:
After Sales Service Quality;Repurchase;Word-of-Mouth Effect; |
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