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Journal of Korean Society for Quality Management > Volume 15(2); 1987 > Article
Journal of Korean Society for Quality Management 1987;15(2): 69-.
시장조사에서 실험계획에 의한 최적상품 결정에 관한 사례연구
김관래
창원기능대학 산업공학과
A Study on the Optimal goods by Using Experimental Design in Marketing Research
Gwan-Rae Kim
ABSTRACT
The aim of this study is to find out the optimal goods for the marketing research through analysing the factor effecting the marketing survey by using the experimental design method. The decisive effecting factors in relation with the marketing survey were investigated as follows; 1. A row effect (Ai; i = 1, 2, ... n) is the design sorts of woman-clothes bias. 2. A column effect (Bi; i = 1, 2, ... n) is the woman-consumer bias. In this paper the experimental design, execution and statistical analys is were conducted to find out the optimal goods for marketing research.
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