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The Effect of Corporate Cultural Marketing Activities on Brand Image and Loyalty - Focused on Naver Library, Starfield Library and Hyundai Card Library -
Eunah Jeong, Seunglee Choi, Jeongil Choi
J Korean Soc Qual Manag. 2018;46(4):1015-1028.   Published online December 31, 2018
DOI: https://doi.org/10.7469/JKSQM.2018.46.4.1015
                                    
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