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The Effect of Corporate Cultural Marketing Activities on Brand Image and Loyalty - Focused on Naver Library, Starfield Library and Hyundai Card Library -
Eunah Jeong, Seunglee Choi, Jeongil Choi
J Korean Soc Qual Manag. 2018;46(4):1015-1028.   Published online December 31, 2018
DOI: https://doi.org/10.7469/JKSQM.2018.46.4.1015
                                    
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The Structural Effects of Relational Benefits on Brand Loyalty in Financial Institute
Jungbin Jang, Shin Kim, Jeongil Choi
J Korean Soc Qual Manag. 2017;45(1):39-54.   Published online March 31, 2017
DOI: https://doi.org/10.7469/JKSQM.2017.45.1.039
                                    
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The Relationships among Suitability of the Entertainer Advertising Model, Relationship Quality and Brand Loyalty in Coffee Shop
YeongGug Kim, HyunKyu Park, JangHyeon Nam
J Korean Soc Qual Manag. 2015;43(3):383-396.   Published online September 30, 2015
DOI: https://doi.org/10.7469/JKSQM.2015.43.3.383
                              
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