FMEA Measures for Service Failure Management

Kim, Hyun Jung; An, Qin Rui; Kim, Soo Wook

Journal of Korean Society for Quality Management > Volume 42(1); 2014 > Article

Journal of Korean Society for Quality Management 2014;42(1): 43-.

서비스 실패 관리를 위한 FMEA 이용 방안

김현정¹, 안진예², 김수욱²

¹상지영서대학교 경영과
²서울대학교 경영학과

FMEA Measures for Service Failure Management

Hyun Jung Kim¹, Qin Rui An², Soo Wook Kim²

¹Department of Business Administration, Sangji Youngseo College
²College of Business Administration, Seoul National University

ABSTRACT

Purpose:
This study identifies preventive measures for VOC management by analyzing the causes and effects of factors that contribute to high risk service failure using FMEA on KORAIL VOC data.
Methods:
Two research methods were used. First, a Risk Priority Number (RPN) was assigned to each KORAIL VOC based on Failure Mode and Effect Analysis (FMEA). Second, multiple regression analysis was run with RPN factors that include severity, occurrence, and detection as the independent variables and customer dissatisfaction as the dependent variable.
Results:
Multiple regression analysis showed that RPN factors including severity, occurrence, and detection had significantly positive relationship with customer dissatisfaction. Based on these results, an FMEA was performed on VOC categories with high RPN for railroad stations including platform, ticketing, ticket verification, parking, and escalator, and VOC categories with high RPN for trains including entrance doors, cafes, air quality, announcement, and ticket verification.
Conclusion:
This study has practical implications to service failure management. A priority order using FMEA was established for the list of customer dissatisfactions that should be addressed to actively manage service failure, and strategies for tackling this priority list are offered.

Key Words: Service Failure;FMEA(Failure Mode and Effect Analysis);VOC(Voice of Customer);