| 모바일 SNS속성이 관계형성과 정보공유를 매개로 사용자 만족도에 미치는 영향 |
| 심선희1, 문재영2 |
1부경대학교 일반대학원 경영학과
2동서대학교 경영학부 |
| A study on Mobile SNS Attributes Effects on Information share, Relationship formation, and User satisfaction |
| Sun-Hee Sim1, Jae-Young Moon2 |
1Dep. of Business Administration, Pukyoung National University
2Division of Business Administration, Dongseo University |
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| ABSTRACT |
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This research conducted a survey targeting mobile SNS users in order to see whether mobile SNS attribute( accessibility, usefulness, newness, connectivity) through the medium of information share and relationship formation had a positive influence on user satisfaction. The results of the analysis showed that usefulness and accessibility had a significant influence on information share, while accessibility and connectivity had a significant influence on relationship formation. Information share and relationship formation both had a significant influence on user satisfaction. Based on this research, an angle of approach different from the business transactions and information services offered in existing mobile networks is necessary when corporations provide SNS through mobiles. When considering that the most important part in the use of mobile SNS is the social component, this can be actively used for the development and marketing of SNS services. Therefore, the SNS provider must focus its efforts on finding a method to stimulate user sensibilities in order to increase customer satisfaction and draw out continuous usage. |
| Key Words:
SNS(Social Network Service);Information Share;Relationship Formation;User Satisfaction; |
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