| 우리나라 히트상품의 성공요인에 관한 연구 |
| 손은일1, 박영택2 |
1진주전문대학 산업공학과
2성균관대학교 시스템경영공학부 |
| A Study on the Determinants of Winning Products in Korea |
| Eun-Il Son1, Young-Taek Park2 |
1Dept. of Industrial Engineering, Chinju Junior College
2School of Systems Management Engineering, Sungkyunkwan University |
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| ABSTRACT |
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In order to examine the determinants of new product success, 217 winning products in Korean market are analyzed with a focus on merchantability. For the purpose of the analysis, dimensions of products are classified into function, aesthetics, economy, safety, usability, reliability, brand image, assurance, distribution channel, advertisement, DFE(desing for the environment). The major dimensions of sinning products were identified for each category of the products. The results this study would be a cue to the future direction of new product development. |
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